For years, Ikea is at the forefront of the world market when it comes to affordable furniture, dishes and decoration for the home. However, in the past years, competition has strongly embarked on action. The big brands that have dealt exclusively with fashion and fashion accessories have expanded their business towards the sector – home.
With affordable prices and, above all, a luxurious look at the offered items, H & M immediately won. Zaray Home is already well known to us, but H & M Home is not well known to us yet. Maybe because of the fact that from this brand we do not have a store (for now), and we do not have the habit to buy over the Internet.